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Magento

B2B eCommerce – A Digital Scalability Guide

7 May, 2021 B2B eCommerce is an emerging segment in the digital economy. B2B businesses are leaning towards eCommerce potential and leveraging the convenience of the digital infrastructure. Gone are the days when B2B transactions only took place via physical meetings, cold calling, and pamphlet distributions. B2B buyers have already hopped on the eCommerce bandwagon and conducts nearly 12 online searches before making a purchase. On the other hand, more than 55% of the B2B marketing budgets are utilized to strengthen digital efforts that provide personalized experiences.

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